Diamond Platnumz

Nasibu Abdul Juma Issack (born 2 October 1989), popularly known by his stage name Diamond Platnumz, is a Tanzanian bongo Flava recording artist, dancer, philanthropist and a businessman of Ha heritage. Many of Diamond Platnumz songs become very popular and trendy online with a great number of streaming and downloads on Boomplay. He was born and raised in Tandale, Dar es Salaam.

Career
His career began in 2006 when aged 17 years old while selling clothes. He would record songs with the money he earned from the clothes business and eventually recorded his first single "Toka Mwanzo", a Bongo Flava song fused with R&B. The song was not successful commercially.

His breakthrough hit single "Kamwambie" was released in 2010. The song won three Tanzania Music Awards. He then released his debut studio album Kamwambie same year in 2010. In 2014, Platnumz earned a nomination at BET Awards 2014 for Best International Act: Africa. After signing a record deal with Universal Music in 2017, Platnumz released his third studio album, A Boy from Tandale (2018). In 2021, Diamond together with his record label WCB Wasafi entered into a 360 Partnership with Warner Music Group.

Platnumz has frequently collaborated with videographer Director Kenny for his music videos. The music video for "Waah", directed by Kenny, was nominated for "Best African Video" at the 2021 All Africa Music Awards. In 2022, he released his 10 tracks extended playlist where he featured top artists like Zuchu, Adekunle Gold, Focalistic and many other top African artists.

He is the founder and CEO of WCB Wasafi Record Label, Zoom Extra, Wasafi Bet and Wasafi Media. Diamond has gained a massive following in East and Central Africa. He became the first Africa-based artiste to reach a combined total of 1 Billion YouTube views.

Diamond is a Muslim. With his former partner, South African-based Ugandan businesswoman Zari Hassan, he has two children. He became a father for the third time with Tanzanian model Hamisa Mobeto. As of 2019 Diamond was dating Kenyan model and musician Tanasha Donna, with whom he fathered one son, born in October 2019. The two have since separated with Tanasha Donna flying back to her home country, Kenya.

Diamond is the cousin of Tanzanian socialite-cum-DJ, Romeo Abdul Jones, professionally known as Romy Jones. He also has two sisters, musician Queen Darleen, and entrepreneur-socialite Esma Platnumz.

In 2010, he endorsed Tanzania's dominant ruling party, the Chama Cha Mapinduzi (CCM) and its presidential candidate, Jakaya Mrisho Kikwete. He has released further songs with lyrics supporting CCM, such as "CCM Tusonge Mbele" ("CCM Let's Move Forward").

Endorsements
• On 23 January 2019, Diamond Platnumz was officially introduced as Pepsi Brand Ambassador in East Africa.
• On 13 September 2019, Diamond Platnumz became the Brand Ambassador of Parimatch Africa.
• On 25 September 2019, Diamond was named the Nice One Brand Ambassador.
• On 4 March 2020, Diamond Platnumz was unveiled as the new Brand Ambassador of Coral Paints (Tanzania).
• On 11 December 2021, he launched Wasafibet in partnership with Odibets-a Kenyan Sportsbetting company.

Achievements
• His song "Diamond" won the Best Live Act at the 2015 MTV Africa Music Awards
• His song "Kamata" won him Music Video Of The Year at the 2021 Afro X Digital Awards
• His song "Kidogo" won him the African Video of the Year, Best African Combo Video, and the Best African Male Video at the 2016 WatsUp TV Africa Music Video Awards
• His song "Number One" won him the Most Gifted Newcomer, Most Gifted East and the Most Gifted Afro Pop at the 2014 Channel O Music Video Awards
• He has over six HiPipo Music Awards
• He won the Prize in Entertainment at The 2014 Future Africa Awards
• He won the Best Male Artist – Tanzania at the 2014 Nzumari Awards
• He won the Best African Act and the Worldwide act (Africa/India) at the 2015 MTV Europe Music Awards
• He won the Best Artist - East Africa at the 2014 Top Ten Tube Music Awards
• He won the Best Male East Africa at the 2014 African Muzik Magazine Awards
• He won the Best Male Artist East Africa and the Artist Of The Year at the 2015 African Muzik Magazine Awards
• His song Nana won him the Video of the year at the 2015 African Muzik Magazine Awards
• His song Alive with Bracket won him the Afrimma Best Inspirational Song at the 2015 African Muzik Magazine Awards
• He has over fifteen Tanzania Music Awards
• His song My Number One won him the Favourite Male Video at the 2014 People's Choice Awards
• He won the Best Live Act at the 2019 AFRIMA

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Diamond Platnumz Songs and Albums
• Kamwambie (Album)
• Lala Salama (Album)
• A Boy from Tandale (Album)
• First Of All (Album)
• Kamwambie
• Nitarejea
• Nakupa Moyo Wangu
• Nalia Na Meng
• Jisachi
• Wivuwivu
• Mbagala
• I Hate You
• BinadamWakunesanesa
• Si Uko Tayari
• Toka Mwanzo
• Lala Salama
• Moyo Wangu
• Chanda C