Alloy

As a brand new movement, ALLOY - the collaborative project of Shack Baker & Ivory Clark - represents a counter culture that aims to rip a hole in the cultural status quo. A subversive street style and sound that you’d find somewhere in South London wrapped in cling film, it draws from a kaleidoscopic spectrum of influences. These produce an intoxicating blend of explosive sounds and lyrical ideas, a unique alloy that’s stronger than the sum of its parts. Unparalleled in its passion and authenticity, their uncompromising synthesis of hip-hop, grime, punk, and electronic music has made a profound impression on fans and critics alike.

Disruption is at the very core DNA and nature of this project. Inspired by “renegades, vigilantes and rebels”, their incendiary music is imbued with a punk spirit and an unapologetic attitude that speaks volumes. This topped off with a love for stylish, classic, British villainy, ALLOY was born.