Cruel Youth

Cruel Youth sounds like The Ronettes on Oxy. Each song a narcotic lullaby, subtly laced with switchblade lyrics. A psychedelic jingle you might hear while waiting in line at a Western Union, or a laptop symphony soundtracking a car crash in slow motion. It’s as if Phil Spector or The Beach Boys had bottled the pure essence of young love captured by their 1960’s sweetheart songs…years later to be uncorked, cut, cooked, and shot up as a quick fix for modern dreamers’ demand for instant desire.

Teddy Sinclair fronts the 3 piece all-girl band, joined live by guitars and keys. But when it comes to making records, there is a visceral, unflinching approach that only Teddy could capture with her husband, fellow artist and songwriting partner, Willy Moon. After meeting Willy in 2013, Teddy found an inseparable intimacy in their creative chemistry, and the two married just a few months later. And thus, Cruel Youth was born.

Before Cruel Youth, Teddy had a successful solo career under the moniker “Natalia Kills,” releasing 2 albums with Interscope Records. In 2015, Teddy collaborated with Madonna on her #1 album Rebel Heart, and co-wrote Rihanna’s “Kiss It Better” off her world-wide #1 album ANTI. Later that year, she parted ways with Interscope and began making music with Willy Moon, establishing the start of Cruel Youth. In 2016, the band released their debut single, “Mr. Watson,” followed by their debut EP, +30mg, ultimately racking up millions of plays online.