Lui



From the slums of Peru, LUI and his family first had to conquer extreme poverty for the chance of a better life.


As most who share his background, LUI found an escape and inspiration in music. His first memories as a child are as a performer in his family’s music group. “My first music memory is me dancing at the age of 3 to the music my family was playing one day back in Peru. My uncles played different cultural instruments and I would be the performer.”


At age four, his parents divorced. Growing up his mother instilled in him the importance of education, but also continued to feed his passion for music.his mother gifted him with his first guitar, and he wrote his first song.


As things progressed, darker days were on the horizon. Just after he graduated from high school, his mother would succumb to Cancer. He honored her memory by going to college and pursuing a degree in psychology. However, no matter where he went in life, his love of music lingered in the back of his mind and soon became too loud to ignore.


Inspired by artists like Tego Calderon, Michael Jackson, Akon, Eminem, 50cent, Arcangel and Don Omar, In less than a year the bilingual emcee has released two complete EPs.


As he moves his career forward, he leans on the lessons of perseverance learned from his parent’s example. “I’ve watched my mom and dad work harder than anyone I know. They are my inspiration, I am hungry for success. I believe my only inherent talent, I just don't give up.”